The company's first collection, "A World in Black & White," was launched in the Spring of 2008. Reflecting the brand's vision of providing diversity to an industry filled with homogenized styling and fits, this theme proved to be overlooked and long past due in the golf apparel market. Gathering quick recognition, PGA star Tommy Armour III immediately recognized the brand being worn on Tour by one of his good friends, John Mallinger. Since then, Travis Mathew has evolved into more than just an apparel brand, but a popular lifestyle and culture growing within the game.