About Jim Flood and his designs. Jim Flood, a man who has been called the Thomas Edison of modern golf, has developed over 50 golf-related products in the past 35 years that have revolutionized the game of golf forever. Flood developed and introduced the first graphite golf shaft and founded Aldila Inc. He also founded Odyssey and invented the White Hot insert. With his latest creations, the PowerPod II and the R.A.P. Putter, Flood has designed what he is calling his best inventions yet.