Welcome to the December 2010 issue of Equipment Reviews, sent out monthly exclusively to the loyal customers of Edwin Watts Golf. If you haven't already signed up for your free Equipment Reviews subscription, then please click here - there's no obligation and you can cancel at any time.
A FEW TRENDS FOR THE COMING YEAR
Readers often ask Equipment Insider what’s on tap in golf equipment for the coming year. You’ll be treated to several new waves in 2011. Drivers will be further adjustable, in several cases. There will also be some new models bearing white clubheads. And there will be continued emphasis on weighting and speed throughout the market. In 2011, you’ll also see the return of the 3-wood, with more power. Actually, expect to see long woods in general emphasized, along with hybrids that bear even better weighting to hit the ball further. While the irons category is slow to change, there are some gorgeous new sets – particularly for better players -- on tap for next year. And many of the game-improvement sets will come with hybrids standard at the long end, with the option of 3- and 4-irons. Putters will be more conventional-looking than some of those super-sized, high-MOI mallets of a few years ago. And lightweight, spike-less shoes are poised to catch on big-time in America in 2011. No worries, though – you won’t lose your footing, thanks to all of the built-in nubs that lend stability.
TITLEIST 910 DRIVERS
Available in two models -- 910D2 and 910D3 – these adjustable drivers feature Titleist’s fastest and most-stable clubheads ever, along with the brand-new SureFit Tour (SFT) dual-angle hosel that allows you to easily and quickly adjust the loft and lie independently of one another. The 910D2 has a 460cc full-pear shaped head designed for maximum playability and forgiveness. It generates a straighter ball flight with higher launch and low-to-mid spin. Meanwhile, the 910D3 features a 445cc classic-pear shaped head that produces a boring, straighter ball flight with low spin. It provides more workability favored by better players. Both models boast variable thickness face insert, thin crown, low-and-deep CG, and a rich black PVD paint finish.
ADAMS SPEEDLINE F11 DRIVER
Adams Golf has been pushing the aerodynamic theme of its woods the past couple of years, and with good reason: Golfers love the faster clubhead speed they get and the additional distance. This new F11 driver also has the aerodynamics, plus a new easy-to-hit, larger footprint. Velocity Slot Technology, in which three visible channels on the sole and crown keep the airflow attached to the clubhead for as long as possible, creates less drag and increases clubhead speed, for more carry distance. An expanded hitting area and a higher MOI creates higher ball speed and forgiveness, even on off-center hits. Other design improvements include a lower and deeper CG that produces a higher launch angle with a lower spin rate. A Draw version of the driver is also available.
BRIDGESTONE TOUR B330-S BALL
Past versions of the Tour B330-S have been very popular with better golfers. Now the 2011 model features a new material – coined RD10 -- in its dual mantle construction that’ll fuel 105 mph-plus swing speeds with more tee-shot distance, less spin and better wind piercing. To get slightly technical, Bridgestone created RD10 to increase the material density and achieve higher initial velocity and an overall softening of the mantle layers. Matt Kuchar had been playing this ball very successfully, and it helped improve his driving distance. The ball also features modified layering, from the center of the core to the outer mantle, that allows for smooth and efficient power transition – translating to distance and accuracy from longer clubs. And the cover is nice and soft, to boot.
HOT GEAR NEWS
Wilson Golf extended Ricky Barnes’s endorsement contract by three years…SeeMore introduced a black satin Si4 putter with the company’s RST2 alignment, soft TPU face insert, and a slightly lower rebound… PING re-signed Louis Oosthuizen to a multi-year agreement to continue playing its equipment…Nike Golf debuted the VR Pro driver that Anthony Kim and Francesco Molinari have recently put in play. Its pear-shaped clubhead allows for more weight at the optimal CG locations and delivers a hotter launch with optimal spin. A new Variable Compression Channel (VCC) across the face increases speed at impact The company also announced its adjustable VR Pro Fairway woods with VCC. Pear-shaped clubheads feature a flat sole and low profile, to help get the ball up quickly… Rory McIlroy inked an endorsement deal with Oakley and will wear its golf apparel and eyewear…Ashworth will debut really nice-looking footwear later this spring that can be worn both on- and off-course… Bubba Watson signed a multi-year agreement to continue playing PING golf equipment… Sun Mountain made several of its lightweight carry bags more cart-friendly for 2011, adding to the Superlight 3.5, Superlight SLX, H2NO, Four 5 and the Zero-G a cart-friendly bottom that allows the bags to sit straight on motorized carts, cart-strap pass through, leg lock and additional hand holds… Word has it that Davis Love III is jumping ship from Titleist after many years, and will be playing Bridgestone equipment starting 2011… TaylorMade announced that it will come out in March with three new Tour Preferred irons, including the TPMB muscleback, TPMC muscle cavity and TPCB cavityback models. The TPMB and TPMC are both made via a state-of-the-art shaping process and six-step forging procedure, for that better feel of a forging. The multi-material TPCB has a forged face and cast body. Equipment Insider has hit them all and loved their very solid feel…Bushnell Outdoor Products announced a two-year sponsorship agreement with PGA Tour Rookie of the Year Rickie Fowler.