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Equipment Reviews


Welcome to the November 2010 issue of Equipment Reviews, sent out monthly exclusively to the loyal customers of Edwin Watts Golf. If you haven't already signed up for your free Equipment Reviews subscription, then please click here - there's no obligation and you can cancel at any time.


Bridgestone Golf had success with its products on the PGA and Champions Tours this year, particularly because of the great play from staffers Matt Kuchar and Fred Couples. Kuchar used the manufacturer’s Tour B330-S ball plus its J38 driver, irons and wedges, for 11 Top 10 finishes in the 26 events he entered. He captured the Harry Vardon Award for the PGA Tour’s lowest scoring average with 69.61 strokes per round. And he was No. 1 on Tour on the money list, earning $4,910,477. Couples – who played all year with Bridgestone’s Tour B330 ball and J38 Dual Pocket Cavity irons, and experimented all season with woods, wedges and putters from other manufacturers, before settling in with those from TaylorMade and Callaway -- set the Champion Tour’s all-time single-season low scoring average record with 67.96 strokes per round.



White is the new black. Several club manufacturers have recently introduced white putters, so it was only a matter of time before other clubs emerged on the market bearing a white finish. The first is the new ZL White limited-edition driver from Cobra. There are only 500 of them in the world, and each bears an individual serial number. The driver is easily adjustable to open, closed and neutral clubface settings – just like the original ZL – and features the company’s proprietary 9 Point Face Technology that creates a massive sweet spot on the face. Each ZL White features a premium Fujikura Motore Speeder white shaft and white Golf Pride grip, as well as Cobra’s patented 9 Point clubface technology, carbon fiber crown and sole, and titanium body and face. Cobra staffer and human fashion statement Ian Poulter teed up this new version earlier this month at the WGC-HSBC Champions event and reportedly loved it, as he finished tied for 13th place.


If white isn’t your thing, then perhaps black is. Nike’s adjustable SQ MACHSPEED Black driver is simply a sexy, all-black version of the company’s popular SQ MACHSPEED driver. Like the original, it comes in your choice of a 460cc round or square clubhead and features reduced drag for a faster clubhead speed. The square head promotes forgiveness and stability, while the round one is for golfers who desire more workability and shot shaping. Regardless of the shape you choose, the deep clubface generates more ball speed across the face and thus more distance on mis-hits. That’s thanks to a tapered heel and a toe-side “PowerBow” design that smoothes airflow around the clubhead for quick acceleration. The face of the clubhead is tall and tapers quickly, enabling more forgiveness, as well. Adjustability comes in the form of Nike’s STR8-FIT technology that delivers eight face angle options. Aside from color, this rendition differs from the original in another way: It produces a lower ball flight and lower spin rates, for longer tee shots. Mitsubishi Rayon’s lightweight Fubuki shaft is standard.


ECCO added bright newcomer Jennifer Johnson to its Tour staff. She will sport the company logo on her headwear and compete in the ECCO’s new Golf Street and BIOM Golf shoes, as well as be featured in worldwide marketing and advertising campaigns in 2011. Speaking of, ECCO men’s BIOM natural motion shoes are ultra-lightweight and have an extremely low profile, wide-and-stabilizing heel, three-cleat configuration, and anatomically correct flex grooves that follow your foot’s biomechanics for support and comfort… Nike Golf unveiled its Sport cart bag with a 14-way dual-sided top that’s reversible for easy configuration on both pull and power carts. Tactile rear and front strips enhance stability on this nine-pocket model… Etonic is coming out with a Stabilizer shoe for 2011 that boasts an athletic design and lining made of a material that promises to reduce heat and moisture inside the shoe by more than 40 percent to keep your feet cool, dry and comfortable, despite any bad weather…Cleveland Golf debuted Women’s HB hybrid irons with full-hollow construction, and progressive offset and sole width; plus the Women’s CG Classic Collection putter with a platinum finish and CNC milled face…Callaway introduced its 2011 footwear that regulates temperature and features OrthoLite insoles. Men’s models include the high-performance FT Chev Blucher and the lightweight, athletic Hyperbolic XL…The PGA Tour’s longest hitter at 315.5 yards per tee shot -- Robert Garrigus – used his trusty TaylorMade R9 SuperTri driver (8.5°) to win the Children’s Miracle Network Classic and secure his tour card for 2011…Francesco Molinari, Anthony Kim, Carl Pettersson, John Cook and others have been wearing Nike's new Lunar Control shoes that are based on technology used in Nike's running shoes. The shoes will reach Watts stores in January… Odyssey is selling 3,000 of its PT 82 putters with a White Ice insert as part of its ProType line. It’s a new version of Phil Mickelson's blade-style putter that helped him win the Masters this year.