Welcome to the May 2010 issue of Equipment Reviews, sent out monthly exclusively to the loyal customers of Edwin Watts Golf. If you haven't already signed up for your free Equipment Reviews subscription, then please click here - there's no obligation and you can cancel at any time.
THE ULTIMATE POSTER BOY?
Typically when a PGA Tour pro wins an event, the manufacturer of his equipment quickly bombard the airwaves to let golfers know which of its products he played. Most players have one main sponsor, plus use maybe a putter or driver or wood from another manufacturer. If the player doesn’t have an endorsement contract, the company will announce generically that the winner of the event played its equipment. That’s why things got particularly interesting, when Tim Clark recently captured The Players Championship. Clark had products from 14 different brands in his bag, including a TaylorMade R9 SuperTri driver with Fujikura Motore F1 1.0 shaft; TaylorMade Burner 3-wood with Grafalloy ProLite shaft; Callaway Steelhead Plus 5-wood with Aldila RCH 36 shaft; TaylorMade Rescue FW Dual with UST Mamiya Irod CB 90 shaft; Srixon I-404 irons with Rifle 6.0 shafts; Cleveland CG14 wedges with True Temper Dynamic Gold S400 and DG Spinner shafts; Odyssey White Hot Two-Ball Long putter; Srixon Z-Star ball; adidas Golf shoes with Softspikes cleats; and Golf Pride Tour Velvet grips on his clubs.
Callaway X-24 Hot Irons
Billed as Callaway’s longest, most accurate X Series iron ever, these attractive irons boast a hot VFT (variable face thickness) clubface that maximizes ball speed across the clubface and deliver maximum distance throughout the set. Fans of Callaway’s irons will notice the difference immediately. Newcomers will love the feel and performance, particularly the distance gain they’ll experience. The 360-degree undercut channel and a precise CG help create a large and effective hitting area. The end result is maximum distance while maintaining excellent accuracy, even on off-center hits. The stealth PVD finish reduces glare and is made through a cutting-edge process that produces a distinctive, rich look that’s darker than most irons. The X-24 Hot irons also feature Callaway staple technologies, including S2H2, Precision Notch Weighting and Modified Tru-Bore.
Odyssey Backstryke Putters
Odyssey is pushing these new putters big time. And rightly so. They’ll likely improve your putting stroke, as well as your confidence, as you stand over the ball. The key lies in its hosel, which is set in a hands-forward position, so you can clearly see if the face is square to the target line without the shaft impeding your sight line – and without de-lofting the putter -- which encourages an upward stroke into the ball. The ascending stroke imparts topspin faster, generating true roll. The shaft position also helps create a stable, straight line with the leading arm, so your wrists are less likely to break down during the stroke. That means your hands are set up to take a longer and lower follow-through for more consistency. Several models are available – including a 2-Ball design – and all feature a multi-layer white ice insert that’s fine-tuned to enhance sound, responsiveness and consistency.
HOT GEAR NEWS
Edwin Watts Golf struck a multi-year agreement with Sears, to establish the first U.S. based “store-within-a-store” retail model for the golf industry. Watts has begun opening 12 new service-oriented golf shops inside existing Sears stores in several states. Each Watts Shop inside Sears ranges from 2,700-3,000 sq. ft., offering a similar layout as its free-standing counterparts – replete with hitting bays… Ecco introduced its women's Comfort Swing GTX shoes with multi-colored dual density outsoles, matching cleats and a modern upper pattern integrated with a Gore-Tex membrane for weather resistance…Several TaylorMade pros have been testing the R9 SuperDeep driver, which has an extra-deep clubface – it hits the USGA maximum for height -- that helps position weight forward for a lower MOI, mid-launch angle, and low ball spin rate. Two weight ports provide up to 448 different launch combinations. The clubface is somewhat short from heel to toe… Adams Golf debuted Idea Black CB2 forged irons that are forged from soft carbon steel and feature Ni-Cr dark plating, a vibration-absorbing cavity, dual perimeter weighting, progressive offset, and a four-way cambered sole…Odyssey introduced a limited edition of its ProType 82 putter that was inspired by the model Phil Mickelson used to win the Masters last month. Only 82 right-handed and 82 left-handed are available for purchase in the U.S., directly from the manufacturer… Fourteen Golf’s MT-28 V5 wedge has become available in a new black finish. The company also added a left-handed version… Some of PING's PGA Tour staffers recently got to try the company’s upcoming Tour-S wedges that are made from soft 8620 stainless steel. The glare-reducing finish will erode over time and rust -- in a good way -- while a polymer insert behind the face softens impact feel… When Tim Clark used True Temper Sports’ upcoming DG Spinner shaft in his sand and lob wedges en route to winning the recent Players Championship, it marked the first PGA Tour victory for the shafts. The shaft reportedly was specifically designed to lower ball launch and increase ball spin during full- and low-impact swing conditions. It has a section beneath the grip that effectively decreases launch angle by up to three degrees and simultaneously increases the ball spin rate by as much as 700+ rpm. This creates a wedge shot with a more penetrating ball flight for distance control and increased spin for more stopping ability on the green. Later this year, the shafts will be offered in two flexes — Wedge-flex for sand and lob wedges and Wedge+-flex for gap and pitching wedges…Within hours of the report of the death of LPGA Tour star Erica Blasberg, both of her golf equipment sponsors, Cleveland Golf and Puma Golf, posted tribute cover pages to her on their respective websites… Vijay Singh wore Ecco Golf Street Premier shoes to practice at The Players Championship - the same skateboard-style shoes Fred Couples wore at the Masters. Singh, who said that they feel like comfortable tennis shoes, sported his FootJoys for tournament play.