Welcome to the January 2011 issue of Equipment Reviews, sent out monthly exclusively to the loyal customers of Edwin Watts Golf. If you haven't already signed up for your free Equipment Reviews subscription, then please click here - there's no obligation and you can cancel at any time.
WHO’S THAT GUY?
Equipment manufacturers often pay the PGA Tour’s marquee names big bucks to endorse their equipment. But with so much great up-and-coming talent on the Tour, it’s become more common to see relative lesser-knowns win events. Such has been the case this year, so far, with Jonathan Byrd capturing the Hyundai Tournament of Champions and Mark Wilson the Sony Open. So what do these guys play? Byrd uses a 10.5° TaylorMade Burner SuperFast with UST Mamiya ProForce V2 86 shaft, 15° Mizuno MX-700 3-wood, Mizuno MP-CLK 17° hybrid, Mizuno MP-62 irons with True Temper Dynamic Gold X100 shafts, Nike VR Forged 56° and 60° wedges, Scotty Cameron Newport Studio Select putter, and a Titleist Pro V1 ball. Wilson plays an 8° PING i15 driver, 17° and 20° PING i15 hybrids, PING i10 irons, PING Tour Wedge 52° and 60°, and PING Karsten Series Anser putter.
CALLAWAY RAZR HAWK DRIVER AND WOODS
There’s a reason Callaway is a market leader, when it comes to drivers and fairway woods. And this year, the manufacturer has made a nice technological leap forward with its new premium RAZR Hawk driver and fairway woods. The Forged Composite crown is lighter and stronger than titanium. That allows weight to be positioned in a way that maximizes power, distance and accuracy. Available in standard and Tour models, the driver has an aerodynamic design – coined Streamlined Surface Technology -- that significantly reduces energy lost to drag during the downswing and through impact. That translates to longer drives for you. The fairway woods’ lighter clubheads allow for longer shafts, and combined with their aerodynamic head shape, you’ll be able to generate more swing speed for longer hits. The woods also have a low CG to help the ball get airborne and variable face thickness that helps you make the most of off-center hits.
CLEVELAND CG16 IRONS AND WEDGES
Known for its great wedges, Cleveland debuted the CG16 irons and wedges as essentially one fluid set. That is, the distance gapping between the wedges and the irons is seamless. The club lengths a tad longer on most irons, the clubfaces are ultra-thin, and the overall club weights are lighter – it’s the recipe for more distance. The hot clubface gets more spring action on the golf ball, as well, to increase shot distance. You can realistically expect shots up to 10 yards longer. The large cavity with undercut moves the CG low and deep, optimizing launch angle and forgiveness. Meanwhile, the wedges offer a hint of offset and are a touch large, for more forgiveness. The Tour ZIP Grooves – no worries, they conform to USGA rules -- and Laser Milled surface roughness technology aim to help you get plenty of spin. The wide C-shaped sole has constant width from heel to toe, to help out in bunkers.
HOT GEAR NEWS
Srixon Golf/Cleveland signed Graeme McDowell to play its irons and balls, and Cleveland wedges. He’ll also wear a Srixon hat and glove, and carry a Srixon bag. In a different deal, McDowell signed on to wear ECCO shoes and sport its logo on his headwear… Nike Golf debuted the water-resistant Nike Air Embellish shoes for women that feature 360 degrees of midfoot support, interchangeable saddle pieces, Nike Air technology in the heel, and a full-length Phylon midsole for comfort…Allen Edmonds Shoe Corporation debuted a new line of golf shoes and accessories—the Honors Collection -- for 2011… TaylorMade-adidas Golf inked Camilo Villegas to play TaylorMade clubs and the Penta TP ball, wear the Burner logo on his headwear, use a TaylorMade staff bag and wear adidas Golf footwear. Villegas will be TaylorMade's leading brand ambassador for the Burner product line and will play Burner equipment, including the Burner SuperFast 2.0 TP driver…TaylorMade-adidas Golf signed Jim Furyk to play a TaylorMade driver and Penta TP ball, plus wear adidas Golf footwear in 2011…Some of Nike Golf’s Tour pros have been playing the company’s upcoming 20XI-s and 20XI-x balls. The lightweight core is made by injection-molding a new resin that Nike developed with DuPont, and reportedly makes the ball faster…Tim Clark signed an endorsement contract with Titleist… Nike Golf signed PGA Tour rookie Joseph Bramlett to a multi-year deal, in which he’ll play the company’s clubs and ball, and sport its footwear, glove, bag, apparel, headwear and accessories… Bushnell Outdoor Products debuted the Bushnell Hybrid laser rangefinder with GPS. More than 16,000 North American golf courses were pre-loaded onto the device, making it ready to use out of the box and without membership fees…Bridgestone Golf inked Davis Love III to an endorsement deal, in which he’ll play the new Tour B330-S ball and Bridgestone prototype irons (3-PW), as well as sport the company logo on his bag, hat and glove…Callaway signed Trevor Immelman to an equipment endorsement deal… Paige Mackenzie inked an endorsement deal with Cleveland Golf/Srixon, and will play Cleveland’s Launcher woods, CG7 Tour irons and 588 wedges, plus a Srixon ball, and will wear a Cleveland hat and Srixon glove, and carry a Cleveland bag… Mizuno USA signed Charles Howell III to a multi-year deal, in which he’ll play the JPX-800 Pro irons and MP T-11 wedges, sport the company’s headwear and carry its staff bag…Scratch Golf signed David Duval to play its clubs, and sports its logo on his bag and hat.